Every friend group that plays Minecraft knows the arc. Someone sets up a server. For two weeks it is the best thing in the world. Then the dragon is dead, the base is finished, and the server sits idle until next year.
What a group needs is reasons to keep playing together: a challenge that changes the rules for a night, an adventure that leaves the home world intact, and a way to make and share those ideas without learning to code. That is what we build.